New Articles
Timeless for All Ages
I hope that the things we use as children are ones we want to keep using even as adults. This model was designed with the desire to create a watch that blends gently into everyday life, grows more beloved the more it is used, and brings a sense of poise when worn—a watch for all generations, from children to adults.
Strength and Charm
With the maturation of globalization and the information society, we have entered a complex era where countless people and information intersect. Furthermore, the uncertainty brought about by pandemics and conflicts is increasing. In such circumstances, I thought that, in the end, all we can do is live through the present with all our might and continue to possess the "strength" to do so. This led me to try designing a watch as a kind of survival tool to support that strength—this is what I wanted to attempt with this model.
Counting Achievement
Fishing is an activity where it is important to attune to the rhythms of nature and discern the best times of day. Among anglers, there are those who are fascinated not by the size of the fish, but by how many they can catch—a style known as 'quantity fishing.' Focusing on these individuals, we created a mechanical watch equipped with a counter function that visualizes both the date and the number of catches. A four-digit counter is displayed in a window at the 6 o'clock position, and you can count each catch by clicking the lever.

CITIZEN DESIGN
CITIZEN upholds 'Designing Emotion' as its design philosophy. Watches are among the products worn for the longest time, and are deeply connected to feelings such as excitement, joy, and attachment. We believe that resonating with the wearer’s emotions and evoking latent feelings is the essential value of a watch.



