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Ideas Born from Imagination
In April 2024, I participated in "Neuron Tokyo vol.2," held at the Asakusa Mokubatei, a traditional vaudeville theater in Taito-ku, Tokyo. "Neuron Tokyo" is a design event organized by AXIS & TD that began in 2023 as a place for networking and co-creation among people involved in design and related fields. At each event, about ten companies' design departments give presentations based on a common theme. Here, I will introduce an overview of the presentation we gave at this event.
Turning Point
In the Design Department, we held an activity called the 'Good Things Sharing Meeting.' Each participant selects one 'good thing' of their own based on a theme, shares its appeal, and exchanges opinions with other members. The first theme was 'Designs That Moved Us Emotionally.' I chose the 'Yamaha Wind MIDI Controller WX7.'
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CITIZEN DESIGN
CITIZEN upholds 'Designing Emotion' as its design philosophy. Watches are among the products worn for the longest time, and are deeply connected to feelings such as excitement, joy, and attachment. We believe that resonating with the wearer’s emotions and evoking latent feelings is the essential value of a watch.
