CITIZEN DESIGN TEAM
ABOUT US
This website was launched so that designers could communicate the appeal of CITIZEN design in their own words. One of the motivations for this was the establishment of our philosophy of 'Designing Emotion.' This project aimed to verbalize the tacit knowledge about what makes CITIZEN unique, which had been buried in CITIZEN's long history, and systematically organized it over more than five years. During our analysis, we found that words related to 'emotion' appeared very frequently, which made us realize once again that we value resonating with the emotions of those who wear our products and evoking their latent feelings. If we can move the hearts of fans and readers, even a little, by sharing the beliefs behind the design of CITIZEN watches, nothing would make us happier.
Designing the 101st Watch
How can we continue to create products with originality? This is a challenging question for designers. The renowned American poet Maya Angelou once said, “You can’t use up creativity. The more you use, the more you have.” We also believe that the key to strengthening creativity is to keep using it, so as one of our initiatives, we regularly hold in-house design competitions.
Where Ideas Are Born
Welcome to CITIZEN’s design office. Here, product designers who work on both domestic and international products, as well as designers involved in branding, gather together. In 2018, the floor was renovated and reborn as a "place of co-creation" that fosters creative thinking and free communication. We would like to introduce the environment where CITIZEN’s designers work every day.