On the other hand, I also thought about what makes CITIZEN unique. Through a design source project exploring CITIZEN's essence, I came to believe that at its core lies a certain "charm," as represented by the Tsuno Chrono. Through this project, I realized that at the foundation of CITIZEN design is the "coexistence of seemingly contradictory concepts," such as being "delicate yet bold." Therefore, I wanted to express CITIZEN's unique sense of balance by harmonizing the seemingly opposing styles of "strength and charm."
The inspiration for the design came from stone tools, humanity's oldest tools. These are also the oldest survival tools. The powerful ridges and the beauty of the shadows created by the rough-hewn stone provided inspiration for the form.
Another source of inspiration was SUVs and off-road vehicles. As a familiar example of something that combines strength and charm, I envisioned what it would be like to create an SUV as a watch.
The name is CQ CUSTOM. At CITIZEN, movements that display both analog and digital are called CQ (= Combination Quartz). This model is envisioned as a custom version based on CITIZEN's representative CQ "Cal. U680," allowing for the addition of functions needed in any situation. The case uses Super Titanium, which combines lightness and toughness.
The basic form is a primitive shape carved from a single stone, like a stone tool, while also referencing several models from past masterpieces as design sources. The design combines elements from these models in a complex way.
I would like to introduce some of these elements below.
① Asymmetry
The first is the asymmetrical form of the PROMASTER AQUALAND. The fluctuation created by the asymmetry, in turn, expresses iconic strength. I also sought a balance in the form within a size that fits comfortably on the wrist and does not become too large.
② Linear Structural Beauty
The second is the linear form of the SOUND WITCH. The functionality of the movement is expressed through linear structural beauty. At the three o'clock position, a surface rising up is engraved like a monument, serving both as a consideration for usability and as a visual accent.
③ Tensioned Surfaces
The third is the tensioned form of the PROMASTER SKYHAWK. Most surfaces are large curves, with almost no completely flat planes. By adding slightly tensioned elements to the linear structural beauty, I wanted to add a sense of familiarity and reassurance.
④ Simple yet Precise
The fourth is the simple yet intricate dial layout of the radio-controlled pilot watch. By arranging the complex elements, including luminescent indexes, as simply and sharply as possible, I aimed to achieve both high legibility and a precise expression that leverages the density of the Cal. U680.
⑤ Charm
And finally, the adorable catchiness of the voice memo. Through attention to details such as the engraving of "SUPER TITANIUM" at the nine o'clock position, the resin insert on the top of the case, and the accent color in the dial printing, I wanted to give it a memorable personality.
By combining these elements, I aimed to create a "reliable companion" for the wearer—one that brings out the strength to live through the present, while also possessing the charm of a character like Doraemon.
Design proposal materials