A model designed to support running, equipped with a pulse detection sensor, an accelerometer, and a function to calculate calories burned during exercise.
First, your eyes are drawn to the digital display outlined in red and the red button, while the button at the 12 o’clock position is slightly protruded to make it easier for your finger to find.
The slope on the underside of the case is designed to make the LCD easier to read, and the hook-and-loop fastener on the leather strap allows you to wear it at the optimal angle.
The large LCD display, which can be switched with a button, allows you to instantly capture the information you need while running, and the light function makes it easy to read the time even during night runs.
When this model was released, at a time when neither running nor wearable watches were yet popular, it must have been quite innovative. It was created with sincere attention to ease of use for runners.

Rather than a watch, it reminds you of a portable audio player or game console from the 1980s. The black base with red accents gives a sense of speed and a modern impression.

By pressing the button, you can switch the display. The large display makes it easy to capture the necessary information.

The button at the 12 o’clock position is shaped for easy finger access. The side buttons have fine grooves engraved on them.

The red color instantly catches the eye. The display clearly shows which button corresponds to which function. There is also a light function.

The sloped underside of the case fits comfortably on the wrist. The flat glass makes the digital display easy to read.

The strap uses a hook-and-loop fastener, allowing you to wear it at the best angle.
ENGINEER'S EYE
Run, Refresh, Run!
Sportebaio Sports is a digital watch focused on running. It features a photoelectric pulse-detection sensor to measure post-run heart rate trends and a compact piezoelectric accelerometer to measure running pace. Using preset data such as stride length, age, and body weight, it can calculate and display exercise calories burned during running and Aerobic Points (score).
In the 1980s—when not only mobile phones but even personal computers had yet to become widespread—it provided this information using only the wristwatch itself, offering scientific support for the health management of people who enjoy sports.
The tagline “It manages the owner’s health. More like a doctor than a watch.” was used, and its appeal/effectiveness is evident today in the rise of smart watches and fitness bands and the various research and trends surrounding them.