SOLID FLOWER

EXCEED LADIES

https://ms.citizen.jp/assets/097_12-05_エクシード_01

A watch made of titanium. While titanium generally has a somewhat tough image, the design of this watch approaches from a place of delicacy. When I first saw it, it gave me the impression of a miniature flower.
The design dynamically incorporates multiple curves. The band is shaped like a leaf, the crown is shaped like a flower, and the dial also features floral patterns. The Roman numeral indexes give the watch an elegant atmosphere, and Duratect Platinum is applied, targeting women. These elements not only highlight the beautiful, glamorous, and feminine atmosphere of the watch, but also soften the tough image of titanium while retaining its advantages of hardness and lightness.
Thus, something that could be called a "Solid Flower" has been created.

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The band fits smoothly on the wrist.

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The way the finish is applied further emphasizes the curvaceous shape.

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A flower-shaped crown. It gives a soft impression.

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The bracelet shaped like leaves is designed as if you are wearing a garland on your wrist. The side of the case has a softly rounded form, and the band flows smoothly from the case.

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The molded flower-shaped pattern and pearl-printed surface. The indexes are shaped like chrysanthemum flowers, and the reflection of light is beautiful.

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The dark blue hands pair well with the silver dial, making it easy to read the time.

ENGINEER'S EYE

Titanium for Women

This model represents our first attempt to create a jewelry-like design in titanium, while also pursuing functionality by equipping it with a radio-controlled movement, aiming to deliver new value to the women’s watch market. Because titanium is difficult to polish to a broad, mirror-like finish, the earliest models featured bands with more hairline brushing. However, advances in processing technology have made it possible to produce models with more polished surfaces. Even so, achieving a beautiful polish on the narrow, polished edges along the band that evoke flower petals was a demanding task, but it resulted in a bright and gentle impression. The light, feminine band design and the bright, translucent tone of the case and band finished with DURATECT platinum dispelled the then-prevailing image of titanium as “hard,” “gray,” and “rugged.” For the complexly shaped lugs as well, we prioritized a continuous flow from the band, making design adjustments to ensure a comfortable fit on the wrist and to minimize any sense of discordance.

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Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

https://ms.citizen.jp/assets/098_12-06_エクシード ユーロス_01

From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?